Spectacular new listing in Apple Ridge, Wall Township!

Feb
01

Hosting an Open House on Super Bowl Sunday

To host or not to host an open house on Super Bowl Sunday? That is the question.

Personally, I am not a big fan of open houses. However, I am also an eternal optimist. Could you be in that small percentage of homeowners who happens upon just the buyer you have been looking for on Super Bowl Sunday? Of course you can.

Here’s the reality, though: the percentage of people who actually buy a home that they preview at an open house is extremely low. So, let’s be honest…open houses present an avenue for realtors to attain prospective buyers, but they typically do not do a great deal for the sellers (who, incidentally, the listing agent is supposed to be representing). Are there instances where people walk into an open house and later purchase that same house? Yes – but they are few and far between.

There are, however, some advantages to hosting an open house on Super Bowl Sunday. A Super Bowl Sunday themed open house can present a nice marketing backdrop to draw in prospective buyers. Your welcome sign can be a full-sized football player. Let prospective buyers leave with cookies in the shape of footballs. Have anyone who comes to the open house fill out a box or two in a football pool game where there is a fun prize for winners. Advertise it in advance in the local papers.

Unlike other Sundays, though, Super Bowl Sunday may prove to be exceptionally difficult to draw in buyers. Millions of people watch the Super Bowl every year – and while there are people who are not interested in football, Super Bowl Sunday is never just about football. It’s the game, it’s the commercials, it’s the work pools, the general excitement, the parties, the family time. It’s so much more than “just a football game.”

But for these very same reasons, there is also very little competition. Because of the limited inventory, the people who do go out looking on Super Bowl Sunday may happen upon your home when they otherwise may not have. These prospective buyers are also typically more serious. Also, the Super Bowl doesn’t start until the evening – so an open house will not really interfere with the game. A prospective buyer would actually be able to do both things: attend your open house, and watch the Super Bowl as well.

The optimist in me says if you want to give it a shot, go for it – but the realist in me says it is probably a waste of time that can be better spent on other things. My gut says to savor your Sunday – host a Super Bowl bash, go to a party, or just enjoy time with your family. Make your Super Bowl Sunday SUPER!

What do you think – to host a Super Bowl Sunday open house, or not to host? I’d love to hear your point of view – find me on Facebook or send me an email at barbara.scaffidi@cbmoves.com!